In a media storing and feeding device for winding up or rewinding the tapes between reels attached to reel shafts and a drum 120 by torque limiters to feed or store the medium, at the time of feeding the medium, the reel shafts are rotated at a speed faster than a speed at which the drum rewinds the tapes, and at the time of storing the medium, the reel shafts are rotated at a speed slower than a speed at which the drum winds up the tapes. A difference between the rotational speeds of the reel shafts and the reels is absorbed by the torque limiters. The media storing and feeding device is thus implemented by inexpensive torque limiters which operate at low speed in place of expensive torque limiters supporting high speed.