A method for providing personalized rewards to slot machine players may involve defining multiple player categories. The method may also involve providing player category rules. The method may also involve assigning slot machine players to the player categories based on the player category rules. During a gaming session on a slot machine, the method may involve identifying a current player on the slot machine and identifying a player category to which the current player is assigned. In response to detecting a triggering event involving the current player's activity on the slot machine, bonus credits may be awarded to the current player based on the player category that is assigned to the current player.