Improved methods of introducing promoters to catalysts are described. The present invention provides a convenient method of uniformly distributing a catalyst promoter, to provide for intimate contact between the promoter and the active catalyst sites. This intimate contact can enhance the activity and/or product selectivity of the promoted catalyst. In some embodiments, the method includes reacting an alkali metal with an alcohol in a non-aqueous medium, contacting the resulting solution with a starting catalyst, and depositing the alkali metal onto the starting catalyst to form an alkali-promoted catalyst.