A substantially transparent windscreen head up display of a vehicle includes a display having one of light emitting particles or microstructures over a predefined region of the windscreen permitting luminescent display while permitting vision through the windscreen. A method to alert a drowsy driver condition upon a substantially transparent windscreen head up display includes monitoring a sensor configured to observe an operator of the vehicle, determining the drowsy driver condition based upon the monitoring the sensor, and alerting the drowsy driver condition upon the substantially transparent windscreen head up display based upon the determining the drowsy driver condition. Alerting the drowsy driver condition includes displaying a graphic selected to attract attention of the operator and the substantially transparent windscreen head up display.