Various technologies and techniques are disclosed for controlling a shader declaratively. A declarative programming model enables declarative statements to be used that control an instantiation of a shader in a declarative presentation framework. A shader-based effect that was specified declaratively is instantiated programmatically for rendering graphic effects for a software application. Declarative statements are sent to a shader processor to enable a shader to render the graphical effect customizations for the software application. A method is also described for utilizing a declarative programming model as a multiple pass effect that controls and encapsulates a set of shaders to be run during a multiple pass operation.