An image processing apparatus calculates a smoothed value obtained by smoothing signal levels of a plurality of pixels including a processing target pixel in a local area of an input image and a feature amount representing an edge degree of the processing target pixel using a pre-noise reduction image obtained by reducing an impulse noise of the input image. The image processing apparatus weighted-adds a signal level of the processing target pixel and the smoothed value at a ratio corresponding to the feature amount and outputs the weighted-addition result as a signal level after noise reduction processing.