When an operation mode of a television receiver is a normal mode, insertion of a memory card having trigger information stored therein into a card insertion portion causes a storefront mode setting screen to be displayed on a video display unit. When the operation mode of the television receiver is a storefront mode, detection of supply of power by a power supply detector causes a storefront mode release screen to be displayed on the video display unit. Users performs selection and setting on the storefront mode setting screen and the storefront mode release confirmation screen by operating a remote controller to switch the operation mode of the television receiver.