A reflective display device including: a substrate; a reflective layer on the substrate and configured to reflect light incident on the reflective layer; a color filter layer on the reflective layer; and an optical shutter layer on the color filter layer. Each pixel of a plurality of pixels of the reflective display device includes a plurality of sub-pixels and each sub-pixel includes the substrate, the reflective layer, the color filter layer, and the optical shutter layer, and for each pixel, the color filter layer includes a plurality of color filter elements corresponding to colors respectively obtained by the plurality of sub-pixels. At least one of the plurality of color filter elements includes a composite color area including a plurality of white areas configured to let white light pass through them such that the white light is directly reflected by the reflective layer and the plurality of white areas are discontinuously distributed in at least a portion of the composite color area through which light of the obtained colors passes.