An image pick-up apparatus is provided, which is provided with a recording medium, a image processing unit, a display, and a controlling unit. The recording medium stores plural continuous image frames of one scene. The image processing unit adds and combines a predetermined number of image frames among the plural image frames stored in the recording medium to successively produce image frames H for reproduction. The display switches the image frames for reproduction at a reproducing frame rate to reproduce a moving image. The controlling unit sets the number of image frames to be added and combined by the image processing unit in accordance with a reproducing speed of the moving image, whereby the moving image is reproduced with noises reduced at various reproducing speeds.