A method and system for creating a web listing using a mobile phone whereby a user, typically a business owner or a representative of the business, provides information/data associated with the business to a mobile application including an on-line directory service using a merchant mobile phone, or other mobile computing system, associated with the user and/or the business and/or a mobile application, and/or an SMS and/or another mobile communications network. The information associated with the business provided via the merchant mobile phone, or other mobile computing system, is then used by the on-line directory service to create an on-line presence for the business such as, but not limited to, an on-line web-listing for the business in the on-line directory that includes at least part of the information associated with the business provided via the merchant mobile phone, or other mobile computing system.