A system and method for scheduling advertisement viewing sessions (“ad meetings”) and delivering those advertisements to a willing user. An ad meeting is scheduled by a user by creating and storing an ad meeting calendar item and sending a notification to an advertising agent. The advertising agent may select advertisements to send to the user based on the user's specified preferences, location, the time of the meeting, the time of the shopping trip, and/or other criteria. Alternatively, the advertising agent may invite users to an ad meeting by sending an invitation containing an ad meeting calendar item, or alternatively a user may share advertisements with other users by forwarding advertisements or inviting other users to an ad meeting. As an incentive to view advertisements, the user may have credits applied to their communications service provider account based on their advertisement viewing and sharing activity.