A braking force control device for a vehicle comprises a controller that includes an automatic-brake selective-actuation section configured to compare a manual braking force created by a manual brake device with a required braking force for an automatic brake device and to selectively actuate the automatic brake device when the required braking force exceeds the manual braking force; a braking-force-difference time-rate-of-change calculation section configured to calculate a braking-force-difference time-rate-of-change corresponding to a rate of change per unit time in a difference, which difference is obtained by subtracting the required braking force from the manual braking force; and a required braking force control section configured to correct the required braking force to reduce the required braking force when selectively actuating the automatic brake device and to correct a reducing amount of the required braking force to decrease the reducing amount of the required braking force as the braking-force-difference time-rate-of-change increases.