Methods and systems to dynamically configure a process model based on process execution context are described. In one example embodiment, a system to dynamically configure a process model can include a context engine, a rules engine, and a business process engine. The context engine can maintain context information related to an executable business process model. The context information is dynamically extensible during execution of the executable business process model. The rules engine can obtain a relevant context form the context information. The relevant context can be associated with a step and a rule to control the step within the executable business process model. The business process engine can execute the executable business process model and can dynamically configure the executable business process model during execution based on application of the relevant context by the rules engine.