In some embodiments, a method for providing access to media segments using a tag cloud comprises receiving a request to play streaming media, identifying deep tags associated with the streaming media, and determining preferences of a user based on information provided by the user. The method can also comprise selecting a group of the deep tags based on the information provided by the user and displaying the group of the deep tags in a tag cloud, wherein the deep tags hyperlink to segments within the streaming media. The method can also include presenting, in response to activation of a deep tag in the group, one of the segments within the streaming media.