A system and method for dynamically generating a customized profile for a company for a selected profile type, the customized profile including a set of attribute types, each of the attribute types having a customized attribute range. The system comprises a receipt module for receiving a predefined profile having predefined attribute types corresponding to the set of attribute types. Each of the predefined attribute types has a predefined attribute range representing a range of attribute values for the selected profile type, and for receiving personal assessments of individuals related to the company. Each of the personal assessments has questions related to attributes. Each of the questions has a value assigned by the respective related individual.