Disclosed herein is a computer implemented method and system for promoting a web technology through a virtual service marketplace. Online tools are provided on a host website for creating a project website. The host website comprises the virtual service marketplace. A user defines a project and proposes the project to multiple consultants in the virtual service marketplace. The consultants bid for the proposed project in the virtual service marketplace. Core controlling factors set by the user during project definition are synchronized with core controlling factors set by the project consultant. The user selects a project consultant based on the synchronization. The selected project consultant creates the project website using the online tools. The user pays the selected project consultant for creating the project website. The presence of the virtual service marketplace promotes the web technology and the growth in numbers of users and consultants familiar with the web technology.