A method for performing a search for information pertaining to a search subject includes receiving a name of a person. A social/professional value is received. A search is performed based on the received name. A plurality of personal candidates is identified from results of the search and profiles of the same person in different search domains are automatically linked. A search subject is selected from among the identified plurality of candidates based on user input. The search results are characterized along a scale from social information to professional information. The search results are filtered based on the received value indicative of the desired level and the characterization of each item of results found. The filtered search results are displayed.