Methods, computer programs, and systems for generating a link title for a URL (Uniform Resource Locator) within a context webpage to be shown as a web result are provided. The method evaluates generation parameters for a plurality of sources for picking words from the link title. Further, the method generates candidates for the link title, and a likelihood is computed for each candidate. When computing the likelihood, the generation parameters, the context webpage and the words are considered. In addition, the method selects a candidate with the highest likelihood from all the computed likelihoods, and presents the URL with the selected candidate as the title.