System, method and program for managing bookmarks. A user hovers a cursor over a primary bookmark displayed on a client computer. In response, the client computer automatically sends a request to a server corresponding to the primary bookmark to identify one or more alternate bookmarks that correspond to the primary bookmark. In response to receipt of the identification of the one or more alternate bookmarks from the server, the client computer displays the one or more alternate bookmarks adjacent to the primary bookmark. If a user selects one of the alternate bookmarks which is displayed, the client computer sends a request to a web server corresponding to the selected alternate bookmark for a web page corresponding to the selected alternate bookmark.