Embodiments of the present invention address deficiencies of the art in respect to social media navigation in a social network and provide a method, system and computer program product for user pivot for media sharing in a social network. In an embodiment of the invention, a social networking data processing system for user pivot navigation. The system can include a social network executing in a host server, the social network providing shared media for viewing by communicatively coupled clients. The system also can include user pivot logic coupled to the social network. The logic can include program code enabled to identify a user of the social network associated with shared media selected for display in a media view to a requesting user and to generate a navigation view in a consistent location in a user interface to the social network irrespective of a page view rendered in the user interface, the view providing a link to a profile page for the identified user.