A system and method for tagging place names with geographic location coordinates, the place names associated with a collection of objects in a memory of a computer system. The system and method process a text string within an object stored in memory to identify a first potential place name. The system and method determine whether geographic location coordinates are known for the first potential place name. The system and method identify the first potential place name associated with an object in the memory as a place name. The system and method tag the first identified place name associated with an object in the memory with its geographic location coordinates, when the geographic location coordinates for the first identified place name are known. The system and method disambiguate place names when multiple place names are found.