Systems and methods are disclosed for selectively displaying content corresponding to web page elements. A web page element can comprise one or more DIV tags that may be used to encapsulate and identify other elements and information. The first name and the first address of the element are stored. In a receiving operation, a display request to visibly display the element, is received. A received display request identifies the first name or the first address, or both, of the element. In response to receiving the display request, content associated with the first address, and at least a portion of the content comprising the identified element are retrieved. The content to obtain the identified element is parsed, and the identified element is subsequently displayed.