The embodiments of the present invention provide novel techniques for visualizing parameter values, such as parameter values measured in an industrial measurement process. In particular, the disclosed embodiments provide visualization techniques for re-scaling a representation of a target parameter range with respect to an overall parameter range for a parameter value. Re-scaling the representation of the target parameter range effectively provides continuous dynamic zooming for the measured parameter value. This allows for better visualization as well as providing continuous feedback to an operator of the industrial measurement process regarding the current measured parameter value, thereby facilitating faster and more accurate operation of the industrial measurement process.