Invention Grant
- Patent Title: Dynamic advertisement insertion methods and systems
- Patent Title (中): 动态广告插入方法和系统
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Application No.: US12772483Application Date: 2010-05-03
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Publication No.: US08347327B2Publication Date: 2013-01-01
- Inventor: Harpal S. Bassali , Armando P. Stettner , Michael P. Ruffini , Marcelo D. Lechner
- Applicant: Harpal S. Bassali , Armando P. Stettner , Michael P. Ruffini , Marcelo D. Lechner
- Applicant Address: US NJ Basking Ridge
- Assignee: Verizon Patent and Licensing, Inc.
- Current Assignee: Verizon Patent and Licensing, Inc.
- Current Assignee Address: US NJ Basking Ridge
- Main IPC: H04N7/025
- IPC: H04N7/025 ; H04N7/10

Abstract:
An exemplary method includes maintaining data representative of a plurality of advertisements each having one of a plurality of different resolutions, detecting a message indicative of an upcoming advertisement break in a media content program being transmitted to a media content access device by way of a content channel, detecting a resolution of the media content program, directing a dynamic advertisement delivery subsystem communicatively coupled to the media content access device to dynamically transmit a subset of the advertisements by way of one or more advertisement channels, wherein each advertisement included in the subset has the same resolution as the resolution of the media content program, and distributing tuning information associated with each of the one or more advertisement channels to the media content access device prior to an occurrence of the advertisement break. Corresponding methods and systems are also disclosed.
Public/Granted literature
- US20110191798A1 Dynamic Advertisement Insertion Methods and Systems Public/Granted day:2011-08-04
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