In an image included in a moving image, a specific area is registered as a reference area, and a specific hue range of the reference area is set as a first feature amount based on the distribution of hues of pixels in the reference area. When the occupation ratio of pixels having hues included in a second feature amount, obtained by expanding the hue range of the first feature amount in a surrounding area larger than the reference area, is smaller than a predetermined ratio, an area having a high degree of correlation is identified from an image using the second feature amount in the subsequent matching process. When the occupation ratio is equal to or larger than the predetermined ratio, an area having a high degree of correlation is identified from an image using the first feature amount in the subsequent matching process.