An image processing apparatus includes a face direction estimating unit that estimates the direction and the degree of turn of a face with the front direction of the face included in a face image used as a reference for a target image that includes the face image, and an area setting unit that changes a first area based on the direction and the degree of turn of the face and sets a correction target area with the changed first area used as a reference when an area that includes the first area is set as the correction target area with the first area that includes predetermined facial organs of the face image used as a reference.