A visual voicemail system can convert visual voicemail message content to an alternate format based on the location of the recipient device, whether and how the recipient device is in motion, a priority of the message content, user preferences, or other criteria. Alternately, a recipient wireless device may also convert content to an alternate format based on the similar criteria. Content may be presented automatically to a user on recipient device based on such criteria. Content may be converted from audio to text, text to audio, or from any format to any other format. Location, motion data, user preferences, etc. may be obtained from a location based service system, a recipient wireless device, or any other source.