A method and apparatus for protecting digital content in a digital rights management (DRM) system are provided. The method includes: determining a usage rule for content included in a first content file based on usage constraint information included in the first content file; and generating a second content file complying with this usage rule. According to the method and apparatus, the security requirement of content creators and content providers can be satisfied and at the same time the requirement of content consumers for freer usage can be satisfied.