The method according to the invention includes the creation of a reference multimedia sequence structure, the breaking down of this structure into basic components (tracks P1, P2, Pn) each containing a series of basic subcomponents (bricks B11-Bn4), the association to each one of these basic subcomponents of a plurality of homologous subcomponents (homologous bricks B11 Hi, B21 Hj, B″1 Hk) to each of which are assigned attributes and an automatic composition phase of a new multimedia sequence containing the maintaining of the subcomponents or their replacing with homologous subcomponents chosen algorithmically according to an algorithm determining the probability of the subcomponents of being chosen, considering its attributes, then by performing a random choice in respect of these probabilities.