Embodiments of the present invention provide a method, system and computer program product for tag cloud prompting in an interactive voice response (IVR) system. In an embodiment of the invention, an IVR prompting method can include loading a set of options in an option set for a caller to an IVR application from over a network, identifying commonly selected options in the options set in a data store of historically selected options, generating a tag cloud for the option set with options in the option set that are more commonly selected being more emphasized than options in the option set that are less commonly selected, and directing a display of the tag cloud in a telephonic device of the caller.