A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by (a) receiving interaction information relating to the target mobile content accessed by a user of a first mobile communication facility; (b) receiving a datum associated with the first mobile communication facility, wherein the datum corresponds to geographic information relating to the mobile communication facility; (c) weighting the mobile content based at least in part on the interaction information and the geographic information relating to the mobile communication facility; and (d) providing the weight as a parameter for use in the prioritization of the target mobile content for presentation on a second mobile communication facility.