Disclosed is a system for providing personalization of virtual machines for a system on demand (SoD) service includes an SoD server, wherein the SoD server includes an aspect measuring unit that measures user's use habits and aspects with respect to the peripheral devices on the basis of use or not of the peripheral devices; a preference generating unit that calculates preference for each attribute with respect to attributes included in the peripheral devices on the basis of the use habits and aspects measured by the aspect measuring unit; and a configuration unit that calculates satisfaction for each device with respect to peripheral devices which can be used in the virtual machine on the basis of the preference for each attribute calculated by the preference generating unit and configures the peripheral devices of the virtual machine on the basis of the calculated satisfaction for each device.