Invention Grant
US08359610B2 Audience measurement apparatus, system and method for producing audience information of a media presentation 有权
用于产生媒体呈现的观众信息的观众测量装置,系统和方法

Audience measurement apparatus, system and method for producing audience information of a media presentation
Abstract:
Audience measurement methods and systems for producing audience information of a media presentation. At least one embodiment includes a moveable apparatus comprising an audio capturing means for picking up audio from a media presentation distributed to an audience through at least one media rendering device to produce an audio signal, processing means for processing the audio signal to derive the content identification information, user interface means for entering the presence information of panel members, memory means to store the content identification information and the presence information, and communication means for transmitting the content identification information and the presence information for further processing to generate audience information.
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