An image pickup apparatus includes an image sensor including a color filter having pixels of different colors arranged in a predetermined order and a demosaic processor. The image sensor receives a subject image and outputs an image signal including color signals of the different colors. The demosaic processor generates color signals of the different colors for each of pixels of the image from the image signal. The demosaic processor includes a generation unit and a noise reduction unit. The generation unit performs computation using a target color signal representing a predetermined target color signal included in the image signal and a predetermined different color signal so as to generate a color-related signal that associates the target color signal with the predetermined different color signal for a pixel of the target color signal. The noise reduction unit performs a noise reduction process on the color-related signal generated by the generation unit.