An apparatus of measuring viscosity and/or elasticity comprising: an electro-conductive rotor; a container that contains a sample and the rotor such that the rotor is arranged in the sample; a magnet unit that is arranged in the surrounding of the container and applies a magnetic field to the rotor; a rotation controlling unit that drives the magnet unit to apply a rotating magnetic field to the rotor so as to induce induced current in the rotor and rotate the rotor by providing the rotor with a rotation torque caused by Lorentz interaction between the induced current and the magnetic field applied to the rotor; a rotation detection unit that detects the rotation of the rotor; and a dynamic property detection unit that detects viscosity and/or elasticity of the sample being in contact with the rotor based on the rotation torque and the rotational movement.