A method and a device for producing a metal strip by continuous casting and rolling, in which a thin slab is initially cast into a casting machine, and is subsequently rolled in at least one rolling train using primary heat from the casting cycle. The cast thin slab is passed between the casting machine and the at least one rolling train and at least one holding oven as well as at least one induction oven. The holding oven and the induction oven are activated or deactivated according to a selected mode of operation, that is, a first mode of operation for the continuous production of the metal strip and a second mode of operation for the discontinuous production of the metal strip.