An apparatus for communicating with an RFID tag having a feeding device that feeds a tag tape including an RFID tag circuit element having an IC circuit part and a tag antenna. The RFID circuit element is disposed on one side area along a width direction. To produce an RFID label a fixed inkjet head applies color printing to the one side area and a thermal head prints on another side area along the width direction. An apparatus antenna transmits and receives information to/from the RFID tag circuit element.