A spark plug provides a reduced production cost by forming a tip from a metallic material containing Ni that exhibits excellent erosion resistance. The spark plug comprises an insulator having an axial hole extending in an axial direction; a center electrode inserted into the axial hole at a front end thereof; a metallic shell provided around the insulator; a ground electrode whose proximal end portion is fixed to a front end portion of the metallic shell; and a tip bonded to a distal end portion of the ground electrode such that a spark discharge gap is formed between the tip and a front end portion of the center electrode. The tip is formed of a metallic material containing Ni in an amount of 93 mass % or more, and has a Vickers hardness of 163 Hv or less.