An image forming apparatus includes a tone correction storage unit that stores a plurality of tone correction charts for correcting tone of image data; a determination unit that determines characteristics of the image data; a selection unit that selects a tone correction chart suitable for the image data from the plurality of tone correction charts stored in the tone correction storage unit; a chart print unit that prints the tone correction chart selected by the selection unit on a sheet; a receiving unit that receives an adjustment value inputted based on the tone correction chart printed by the chart print unit; a tone correction unit that corrects tone of the image data based the adjustment value; and a print unit that prints out the image data after correcting tone of the image data.