A system and method are provided for subscriber to content provider network access service management which is requested by and paid for by the content provider to the network access provider. In response to the request from the content provider the network access provider invokes changes in bandwidth and/or quality of service for network traffic traversing between the web service provided by the content provider and the subscriber, either automatically or in response to a run-time request. The changes made in bandwidth and/or quality of service for the network traffic enables more robust and timely content and applications to be delivered to the specific subscriber from the content provider.