Embodiments of the invention comprise a device, system, and method of receiving a phone call to a non-Inward WATS phone number, such as a typical non-toll free phone number, forwarding the phone call to a carrier capable of reading ANI information associated with the call, and providing ANI information to the called party. The providing of ANI information may be by way of forwarding to a toll-free number of a provider and populating caller ID data with ANI information before forwarding to the called party, or by way of forwarding the call to a provider with the ANI information, whereby the provider forwards the call and information gleaned from the ANI information to the called party.