A transfer apparatus includes a transfer belt being configured to carry an image, a transfer roller having an elastic layer and being configured to transfer the image from the transfer belt onto a transfer material, and a backup roller being configured to have pressure against the transfer roller with the transfer belt therebetween in order to form a transfer nip portion. The transfer nip portion includes a pressure-contact nip and a contact nip. A length of the contact nip is smaller than half a length of the pressure-contact nip in the rotational direction of the transfer roller.