A method of method of assigning routes for a plurality of users allocated to different classes is provided. A first group of users is identified based on a user classification, wherein each user of the first group of users has a first user classification. A second group of users is identified based on the user classification, wherein each user of the second group of users has a second user classification. The first user classification is different from the second user classification. A disutility value is calculated for each user of the first group of users and for each user of the second group of users using a travel disutility function based on an origin and a destination of each user of the first group of users and each user of the second group of users. A bi-level problem solver is executed to optimize the disutility value based on the user classification. A route is recommended for each user of the first group of users and for each user of the second group of users based on the bi-level problem execution.