Measurement data is collected from a magnetic sensor in a portable device, while the device is being carried by its end user and without requiring the end user to deliberately rotate or position the device while the output data is being collected. For example, the device may be held in the user's hand while walking or standing, or it may be fixed to the dashboard of an automobile or boat. Measurement data may also be collected from one or more positing, orientation or movement sensors. The collected measurement data from one or both of the magnetic sensor and the position, orientation or movement sensor is processed. In response, either a 2D compass calibration process or a 3D process is signaled to be performed. Other embodiments are also described and claimed.