Improved user interfaces and methods are provided for presenting item recommendations to a user when the user selects an item to add to a shopping cart. In response to the user's selection, a page generation process generates and returns a page that includes a plurality of recommendations sections, each of which displays item recommendations generated using a different respective recommendation or selection algorithm (e.g., recommendations based on shopping cart contents, recommendations based on purchase history, etc.). These recommendation algorithms may be selected based on collected information regarding the user. The page may also include a shopping cart section which displays contents of the shopping cart.