Invention Grant
- Patent Title: Providing relevant advertisements and service in communication networks
- Patent Title (中): 在通信网络中提供相关广告和服务
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Application No.: US12756530Application Date: 2010-04-08
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Publication No.: US08370204B2Publication Date: 2013-02-05
- Inventor: Sandeep Gautam , Janakiraman Senthilnathan
- Applicant: Sandeep Gautam , Janakiraman Senthilnathan
- Applicant Address: US CA San Jose
- Assignee: Cisco Technology, Inc.
- Current Assignee: Cisco Technology, Inc.
- Current Assignee Address: US CA San Jose
- Agency: Wilmer Cutler Pickering Hale and Dorr LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
In some embodiments, methods for providing advertisements from a communication gateway are providing, including: receiving a first request requesting content from a content server; analyzing the first request, including performing deep packet inspection; based on updatable profile information associated with a mobile node and on the analysis including the deep packet inspection, selecting an advertising category; based on the selected advertising category, retrieving an advertisement among a plurality of advertisements and sending the advertisement to the mobile node; updating the profile information to indicate the advertisement has been sent to the mobile node in response to the first request for content; receiving a second request for the content from the mobile node; retrieving the content; and in response to the second request and based on the profile information indicating the advertisement has been sent to the mobile node, sending the content to the mobile node.
Public/Granted literature
- US20100262472A1 PROVIDING RELEVANT ADVERTISEMENTS AND SERVICE IN COMMUNICATION NETWORKS Public/Granted day:2010-10-14
Information query