A method for identifying influential individuals in a customer arrivals list, including importing a customer arrivals list from a hospitality enterprise data source, wherein the arrivals list includes a plurality of entries, each entry corresponding to a customer and including at least a name of the customer, collecting profile information for the name in a designated entry in the arrivals list, from sources on the web, when the collecting profile information identifies one or more individuals who have the name in the designated entry: determining a level of certainty for at least one of the one or more identified individuals, that the identified individual be the same individual as the customer corresponding to the designated entry, based on data in the designated entry, determining a level of influence for the designated entry, based on the collected profile information; and assigning a hospitality venue selection influence metric (HVSIM) to the designated entry, based on the determining a level of certainty and on the determining a level of influence. A system is also described and claimed.