A computer-implemented method and system of building a user reputation database for use in a user location data system. The method and system receive user location information containing personally identifiable data of a user and user position data. The user position data may or may not represent one or more actual geographic positions of the user. The user location information is temporarily stored and analyzed to provide a spam score associated with the user position data indicative of whether the user position data represents the actual geographic positions of the user. Data indicative of the spam score is also provided to user reputation database to store a user reputation score associated with the user.