A computer implemented method, data processing system, and computer program product for automating information sharing and propagation of control commands and events between software objects created in Web applications and 3D virtual world objects created in virtual world applications. A relationship is created to link a Web object with one or more virtual world objects, or to link a virtual world object with one or more Web objects. A Web application may retrieve the meta-data of one or more virtual world objects or send commands or events to manipulate one or more virtual world objects to which a Web object within the Web application is linked. A virtual world system may retrieve the meta-data of one or more Web objects or send commands or events to manipulate one or more Web objects to which a virtual world object within the virtual world system is linked.