The current disclosure presents a ski-pole coupling assembly wherein the attachment point is permanently housed on the ski, does not interfere with skiing activity, and does not become impaired by ice and snow. The current disclosure has a pair of brackets on each ski placed proximate the ski bindings. The brackets are of such height that, when placed on the brackets, the poles are not hindered by the bindings. The poles are removably affixed to the brackets by a flexible securing member, attached to the brackets. The securing members could be attached to the brackets by a number of different methods, such as by snaps, clips, rivets, etc. or a combination thereof.